A unique, personality based dating app for Millennials.

CLiKD came to us with an idea that they wanted to create an app that blended photography and personality based dating by combining interests and quizzes. They wanted an app that was both visually stunning and unique in the dating scene. They asked us to turn their ideas and some early wireframes into fully fledged designs, which we would build a minimum viable product with that could be launched in Google Play and iTunes.

Measurable benefits

– Award-Winning Dating App
– IOS & Android
– 1.5million answered questions


Totally designed the app, and built a back end system combining scalable technologies that would enable their user base to grow quickly, whilst remaining fast and useful. As well as a physical app that could be installed on phones, Totally built a matching algorithm that uses a combination of preferences and information the user provides to generate a suitable pool of users for dating and then rank them to provide them with a daily set of recommendations. Totally also provided a messaging service within the app, to allow users to chat and stay on the app longer. Additionally Totally build an admin portal that would enable the CLiKD team to manage questions, users, gifs and many other aspects of the app.


We delivered the working app which was launched into the Android & iOs app stores. Over 35k+ downloads and 1.5 million questions answered later, the app continues to be used and improved over 2 years after it’s initial delivery.

Nominated for 4 awards, it has won the UK Dating award for Innovation (Previous winners; Tinder and Bumble. Mentioned in GQ magazine and The Telegraph as one of the best dating apps in 2018.