Working Together to Meet Business Needs: Design & Development
Digital Marketing Executive
25 Apr, 2019
The process of designing and developing websites and applications is changing. Tools and skillsets are always pushing forward. Speed of delivery is more important than ever. End-users are becoming more sophisticated and harder to define. The ability to adapt to changing circumstances and shifts in strategy along the way has never been more vital.As a result, the old way of doing things just doesn’t cut it anymore.
How do you handle change requests? What about shifts in the market environment, or even technology? You can’t climb back up the waterfall. You can’t restart the assembly line.
Unfortunately, in today’s business environment, this is kind of naive. How do you handle change requests? What about shifts in the market environment, or even technology? You can’t climb back up the waterfall. You can’t restart the assembly line. These kind considerations create issues with the schedule, which affect the deadlines, and can cause lots of lost work hours and budget blowouts.
Moreover, because everything is handed off to the next department, nobody really knows anything about the decisions that were made before the project got handed off to them, nor how they came to those conclusions. This means the team isn’t working together and isn’t sharing knowledge, resulting in developers implementing a website or application without having any input prior.
What if it can be built, but it does not meet business needs? What is the cost to the organisation in productivity reduction, poor efficiency, and lost opportunity? It’s just a disaster waiting to grab headlines.
These days design and development really need to work together. And, as we’ve learned the hard way ourselves, SEO specialists need to be there as well when the product developed is a website, because when SEO becomes an afterthought, the end goal is not clear. This means that developers are included in the design process, offering suggestions about functionality and keeping the content management concerns in mind. Many change requests are handled mid-process, on the fly. Many designers also understand code, even if it’s just basic HTML and CSS. Developers have a better understanding on UX/UI concepts.
And what does all this result in you ask? A higher quality result.
How’s your design/development process? Are they working together, learning from each other, helping each other make a better product? Give it a shot on a smaller project. You can change the process faster and adapt as necessary.