Volunteer and member software solutions are now essential tools
Digital Marketing Executive
Software & TechnologyWeb
26 Apr, 2019
Four issues that commonly affect member or volunteer-based organisations are resource limitations, responsiveness, technology and changing expectations. As the digital sphere has grown and the size and scale of organisational operations and activities increase, so have the number of moving parts needing to be considered – meaning many are struggling to keep up.
What’s more, as the cogs in the machine continue to multiply even further, these issues create new challenges for how to recruit and retain members and volunteers down the track.
It all soon becomes a vicious cycle that has ultimately led to the downfall of many a member or volunteer-based organisation – from charities and professional associations, to gyms and football clubs.
As such, organisations are now more than ever having to acquire cross functional skills and adopt new business processes to more effectively manage their members/volunteers in order to develop lasting, mutually beneficial relationships with them.
Combine this with the ability store contact information and a participant’s history, as well as scheduling tools to track responses, availability and allocate tasks, managing 10,000 volunteers is suddenly not as daunting.
Moreover, for not-for-profits and charities, the professional skills of volunteers of today are impressive. Gone are the days when volunteer staff was comprised of university kids looking to gain experience and retirees looking to kill time. Many of today’s volunteers are professionals with degrees and experience. Given this, it is more important than ever to find ways to manage, utilise and maximise these amazing resources as much as possible.
Optimising these aspects of your organisational capacity is a critical part of any efficient member or volunteer based organisation and will ultimately contribute to your success looking to the future.